Projects

59 Orchard Street, New York

September 13, 2026

Our New York flagship brings Karachi and the Lower East Side together through Mughal-inspired forms and 196 pieces of hand-stained Pakistani glass.

August 21, 2026

Fall/Winter ’26 brings saturated color and floral symbolism into the concrete density of New York and Karachi.

July 21, 2026

A two-year anniversary letter revealing Tone Deaf’s first Orchard Street flagship and reflecting on the work behind Fall/Winter ’26.

June 13, 2026

A personal update from Pakistan on the consuming work of building Tone Deaf and making things worth existing.

February 13, 2026

More than 1,500 people joined Tone Deaf’s two-day Spring/Summer ’26 pop-up at 20 Orchard Street.

February 12, 2026

What Makes You Confident combines denim innovation, handwork, and third-culture identity in Tone Deaf’s most expansive season yet.

January 1, 2026

A personal look back at a year of collections, design trips, pop-ups, growth, craft, and community.

October 13, 2025

Shot across Tone Deaf’s workshops and denim factory, the film traces Mustafa’s journey between Pakistan and New York.

September 14, 2025

Tone Deaf’s second New York pop-up brought nearly 1,000 people to Orchard Street and began the brand’s current momentum.